Retargeting is a method for mobile marketing with the main goal of re-engaging users who have engaged with an ad or an application, but whose engagement is yet to be converted into sales.

Retargeting is sometimes referred to as remarketing for that precise reason. It is one of the most popular online marketing strategies today because it is considered to be highly effective. The reasoning is that since the user has already demonstrated intent by engaging with the ad, they need just a little push to actually make a purchase of the product or service being advertised. There are two types of retargeting. Static retargeting refers to the retargeting created in advance, based on parts of the app or a specific ad that the user has engaged with in the past. Dynamic, or active retargeting, tracks the user’s activities in real-time and creates retargeting strategies based on their preferences, personal data, and even value as a customer. Both static and dynamic retargeting are an integral part of user acquisition.